about our wines

About Us

Bounty Cellars is the house brand of a commercial winery headquartered in the heart of British Columbia's principal wine-growing region, the Okanagan Valley. In addition to the increasing renown of the varietals and blends bearing the Bounty label, many of which have won prestigious awards, the company prides itself on brands created for customers and third-party investors. Since 2004, the Bounty team have crafted over 400 private labels, unique wines developed for special events of various sizes, restaurant house brands, university alumni associations and similar organizations who have generated impressive wine sales as a value added dimension of their daily business.

The original vision of the company was to model itself after the traditional négotiants of France, who buy the grapes of growers from various regions and subclimates to create world-renowned brands that - as a result of expert winemaking and blending - rarely vary year after year.

See also: The Company & History, The Négotiant

The Principals

Ron PenningtonRon Pennington – President and CEO

A chemistry graduate of the University of Calgary, Ron's childhood years had been split between his native Alberta and the Okanagan Valley of British Columbia. Prior to the formation of the Bounty Group in 2002, he spent 22 years with Canada Safeway Limited rising through various middle management positions to become an award-winning Store Manager in several Alberta locations. During his executive years at Safeway, among his head office assignments were projects for Alberta and Canadian operations:

  • Secret shopper program
  • GST implementation team
  • Special marketing projects
  • Corporate trainer for new managers, with an emphasis upon communication skills, financial analysis and staff training

During both the Safeway era and, more recently, the Bounty years, Ron has served on a succession of Boards, special committees and task forces.

Through personal friendships and initiatives of mutual interest, Ron Pennington became a principal business development advisor during 2010 to the breathtakingly beautiful Sparkling Hill Resort and Wellness Centre, built by the patriarch of Swarovski Crystal, high above the Predator Ridge golf complex near Vernon, B.C. Among the Bounty/Sparkling Hill joint ventures has been the evolution of signature wines under the brand CRYSTAL, with actual Swarovski crystal chips embedded in the elegant labels.
See news releasePDF file

Wade RainsWade Rains – Chief Operations Officer

As a licensed pharmacist, Wade Rains knows a thing or two about chemistry and what can happen when you bring the right elements together. Wade has put that knowledge, as well as his experience in retail, marketing and human resources, to good use at Bounty Cellars.

After graduating from the University of Alberta and working as a pharmacist for 19 years, Wade fled the cold winters of Grande Prairie, Alberta and moved to Kelowna to fulfil his dream of owning a winery. Working closely with our winemaker, Wade is responsible for winemaking, blending and cellar management. He also coordinates the design and printing of the unique custom labels Bounty Cellars uses to package its award-winning wines for a range of individual and corporate clients.

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Bounty Cellars Quote Left Each client orders from their available vintages and then their label is customized in consultation to create a unique and memorable label. The ones I've seen are beautiful.
~ Maxine DeHart, Business Columnist, Kelowna Capital News fff

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