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Unique Business Partnership Raises Money for BC and Alberta Colleges and Universities

Kelowna, BC - Thanks to the success of an innovative business partnership producing custom wines for alumni fundraising programs, Kelowna’s Bounty Cellars Winery is providing financial support for scholarships, grants and resources to nine post-secondary schools in British Columbia and Alberta.

Bounty Cellars Winery works directly with alumni associations at institutions that include the University of the Fraser Valley and Capilano College in B.C. and the University of Alberta and Mount Royal University in Alberta, to produce and package custom, private label wines.

The wines are served at events, sold at campus restaurants and marketed for sale to school alumni to raise much-needed funds.

“We’ve worked with Bounty Cellars for 8 years producing a commemorative wine that celebrates our graduating class and raises money for the Alumni Association’s student awards,” says Nancy Armitage, manager of university advancement and alumni engagement at the University of the Fraser Valley. “ Throughout that time Bounty Cellars has been a great partner, and has helped us build on a important annual tradition.”

In an effort to further support the alumni association fundraising program, Bounty Cellars gives back a portion of sales to each of its partners. The programs have been so successful for the participating schools that Bounty was able to give them back more than $13,500 last year alone.

“We feel it’s important to support the great work our post-secondary schools are doing for students in provinces where we do business,” says Bounty Cellars president Ron Pennington. “If we can produce great wines in beautiful, custom packaging for the alumni association fundraising efforts, and give a little extra something back in recognition of the program’s success, everybody wins!”

Based in Kelowna, B.C., Bounty Cellars is an award-winning, non-land-based commercial winery that produces, markets and sells customized wines and packaging. Bounty Cellars Winery is a leader in custom wine labelling and third party production, and has produced more than 500 labels for a wide range of customers since it launched in 2004.


Sparkling Hill Resort's Charitable Evening of Wine

A world class destination hosts a world class event. An intimate and exclusive wine tasting that will showcase some of the finest offerings of British Columbia and International Wines. This event is in support of One Corner Compassion Projects (www.one-corner.org)



Label for Crystal WineNow Available:

CRYSTAL wines, developed by Bounty Cellars on behalf of the spectacular Sparkling Hill Resort, above Predator Ridge, near Vernon, B.C.

Bounty Cellars has been proud to share a number of business development pursuits with this iconic addition to the province's hospitality industry.

The Sparkling Hill Resort/ CRYSTAL wines story, a project overview.PDF file

More about CRYSTAL Wines



Bounty Cellars Quote LeftA great idea for any occasion.
~ David Murney, BC Wine Trails Magazine fff

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